![]() LITTLE BIG ADVENTURE 2 MAGASIN FREEThere are also quarterly rewards for different levels of participation:Īction Level, with a quarterly purchase of 275 gallons = $5 worth of free gas Įxpert Level, 525 gallons = $10 worth of free gas Įxtreme Level, 750 gallons = $15 worth of free gas. "We offer monthly specials to card holders, in addition to instant rewards of 2 cents off per gallon of unleaded or diesel 3 cents off mid-grades and 4 cents off premium." "We currently have 450,000 active members, and a majority of gasoline purchases are done on the card," said Brad Call. One of the most successful elements of Maverik's campaign is its two-year-old Adventure Club Card program that rewards loyal customers for gasoline purchases. So we invented this idea of Maverik as the place to get suited up for the adventure of the day, whether it's a trip to the Red Rock, or a trip to the soccer field with the kids." Everybody's got an adventure - we may not hit every one of them, but we came up with a number of adventures that probably touch everyone's life every day. We feel that was it is equally important for the rural stores that we have as well as our urban, metro stores. "We really like the 'adventure's first stop' concept," he said. We really wanted to revamp everything, so we created a new look for the store and created these new naming elements for areas of the store."įor Maverik, according to Mike Call, it's really been an attempt to try to reposition the brand as targeting the demographic that is generally appropriate for the c-store sector - a little bit younger, more high energy. "He's done a super job helping us reshape our image. ![]() "I credit Brad with the whole adventure theme," he said. Call) has been thrilled with the success of the "adventure" campaign. ![]() President and CEO Mike Call (Brad's cousin - both men are grandsons of Maverik founder Reuel T. All of these sections of the store are highlighted by colorful 3-D murals of outdoor activities. New stores are larger (measuring from 3,500 to 4,800 square feet) and feature high-profile destination areas with unique names, including "Room With a Brew" walk-in beer coolers "Bodacious Bean" coffee station "Alpine Rush" frozen yogurt dispensers (a big hit with Maverik customers) "Big Bear Bakery" "Fountain Falls" and one of Brad Call's favorites, the "Big Moon" restrooms. To that end, Maverik is changing its image from that of an Old West general store to a more dynamic, active shopping destination. "As I look at the convenience industry, it's an industry of generics…what we try to do is make it unique, make it fun for people." ![]() We're looking to provide our customers with a unique experience, and we follow through with that theme in our POS, point-of-purchase materials and advertising. "Before we embark on a new project," said Call, "we put it through our 'adventure lens' - everything for public consumption must go through that lens. It starts with the chain's slogan - "Adventure's First Stop" - and works its way into every detail of store operations. The 180-store chain based in North Salt Lake City, Utah, has spent the last three years overhauling its stores and building on an "adventure" motif, spearheaded by vice president of marketing Brad Call. has its way, they'll be some of the thoughts in the minds of customers when they leave the store. These are hardly the images that come to mind when a customer walks into a convenience store, but if Maverik Inc. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |